Sales Activation Manager (Finance)

Sales Activation Manager

The Sales Activation Lead drives the execution of annual business unit and top account plans, ensuring alignment with financial targets and enabling data-driven decision-making. This role fosters strategic consistency across regions, delivers actionable insights to marketing and sales teams, and ensures budget stewardship and ROI accountability. By leveraging real-time analytics and facilitating knowledge sharing, the Sales Activation Lead empowers cross-functional teams to optimize performance and activate national business strategies effectively.

Job Responsibilities:

Annual Planning Lead for 4 WU sales regions (NW, MN/SD, RRV, West)

• Ensure BU plans and the top account plans in each region are complete, documented and adequately resourced to deliver on their financial targets.
• Partner with Sales Activation Manager to identify similar tactics across their 4 WU sales regions.
• Mine insights from BU and account plans that provide visibility to the strategic marketing organization around product/category trends, retail purchase gaps, and where there are resource needs to support local activation.
• Help facilitate budgeting and distribution of local dollars tied to tactics in the plan.
• Conduct pre/post/In-season analysis of the plans to ensure they are delivering on their targets.
• Facilitate opportunities for sales to provide input and feedback back into Strategic Marketing

Planning Analytics

• Partner with AA&I team to build real-time BU and account plan dashboards that track leading and lagging indicators to ensure both commercial sales and strategic marketing have visibility to in-season performance.

• Partner with Field Marketing, SES, MDAs and other groups to ensure their activities are measurable and contributing to the BU and account plans.
• Provide WULT with monthly updates on all 7 BUs and key account plans.

Delivery of insights into the Commercial Sales Organization

• Partner with strategic marketing to aggregate business critical insights and utilize existing teams and processes to deliver them to the commercial sales organization. Insights include wholesale, grower, product, category and market level insights & opportunities.
• Partner with Innovation team and Product managers (seed/CP) to aggregate agronomy specific insights and deliver them to commercial sales and sales agronomy teams (MDA) via existing processes.
• Ensure the insights are being utilized, executed upon, and tracked within the BU and account plans.
• Identify ways to tie agronomic and business specific insights together for a more streamlined approach.

Required Experience, Knowledge & Skills

• Bachelor's degree in Business, Agronomy, or a related agricultural field.
• 10+ years of progressive experience in agronomy, agricultural inputs sales, or marketing, with a strong record of delivering measurable business outcomes.
• Proven expertise in strategic planning and execution, including annual planning cycles, resource alignment, and performance tracking across complex, multi-region organizations.
• Advanced analytical capabilities with demonstrated success in leveraging data to uncover insights, drive strategic decisions, and optimize ROI.
• Strong strategic thinking and prioritization skills, with the ability to align cross-functional teams around shared goals and scalable tactics.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders and drive alignment across diverse teams.
• Ability to articulate a clear vision, provide actionable direction, and deliver timely, constructive feedback.
• Decisive and accountable, with a track record of making timely decisions and communicating them effectively.
• Collaborative problem-solver who thrives in team settings and consistently develops innovative, practical solutions.
• Maintains composure under pressure, models professionalism, and treats others with respect and consideration.
• Willingness and ability to travel up to 20% within the U.S.

Salary: $120,880 - $181,320

Target bonus: 17%

In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

The above statements are intended to describe the general nature and level of work. It is not intended to be an exhaustive list of responsibilities and may be revised at any time.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.