Marketing Specialist – Products & Programs (Project Management)

Marketing Specialist
Dallas, TX

Come Join Us!
From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here.

Start your journey with OBE and help us build the future.

 

What You'll Get to Do
As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies for our products and programs. You will collaborate with cross-functional teams to ensure our marketing efforts resonate with diverse audiences and drive engagement. 

 

Job responsibilities include:

• Strategic Marketing & Product Launches
  Collaborate with Marketing, Product Management, and Sales to develop and execute integrated marketing strategies and go-to-market plans that support product launches and engage key customer segments.
• Content & Campaign Development
  Create compelling, platform-specific content - including email, social media, and sales enablement - tailored to assigned product categories and aligned with campaign and launch milestones.
• Market & Customer Insights
  Conduct market research to understand audience needs and buying behaviors. Use insights to shape messaging frameworks, value propositions, and campaign strategies that drive results.
• Program & Project Management
  Manage timelines and deliverables for product launches and marketing campaigns, ensuring alignment with stage gate processes. Monitor performance and optimize tactics based on data and feedback.
• Cross-Functional Collaboration
  Partner closely with Product, Sales, RevOps, and Internal Communications to ensure consistent messaging, smooth product rollouts, and unified marketing efforts across channels.

 

What We Are Looking For

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in B2B marketing, preferably in a product-focused role.
• Hands-on involvement in go-to-market planning and a strong understanding of marketing principles.
• Experience supporting product launches, developing content, managing email campaigns, and creating sales enablement materials, along with a track record of driving results across multiple channels.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.

 

What OBE Offers You

• Benefits that benefit you – industry competitive benefits at the lowest cost to the employee
• Work-life balance – PTO and holidays, including floating holidays you can choose
• Compensation that rewards your hard work – A pay-for-performance culture with potential for annual raises and bonuses
• Training – We will equip you with the knowledge and skills you need to succeed

 

OBE is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
Oldcastle BuildingEnvelope is an E-Verify Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Marketing / Communications