Complex Sr. Marketing Manager - Capital Hilton & Embassy Suites Washington, DC Convention Center (Finance)

A Complex Marketing Manager - DC Market leads all Marketing Planning & Execution strategies for the hotel including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.

The Benefits - Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Access to your pay when you need it through DailyPay
• Medical Insurance Coverage - for you and your family
• Mental health resources including Employee Assistance Program
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel program: 100 nights of discounted travel
• Parental leave to support new parents
• Debt-Free Education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications*
• 401K plan and company match to help save for your retirement
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs

* Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel's executive committee members.

Keys to Success:

Builds a close alignment with on-property, regional, and brand marketing teams.

Successfully executes the tactical elements of the annual marketing plan.

Strong project management skills, with the ability to prioritize multiple projects at once.

Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

Highly adaptable to seasonality and conflicting priorities.

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

• Branding & Positioning: Leads the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget : Leads the development of strategic marketing plans. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan. (if agency support exists)
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC

Tactical Marketing Execution & Analysis

• eCommerce : Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and adjusts marketing strategies/budgets where needed based on performance metrics.

• Project Management : Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content : Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Third Party Site Management : Maintains all imagery and content within 3 rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management : Identifies visual asset needs and coordinates all photo & video shoots as needed.
• Reporting : Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assist the Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis

What are we looking for?

• Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media.
• Ability to perform critical analysis and to manage extensive amounts of information
• Excellent written skills sufficient to produce internal/external sales and marketing communication
• Excellent presentation skills
• Ability to effectively deal with department heads, executive committee members, team members and corporate staff.
• Ability to manage projects effectively - ability to manage multiple projects, meet and work effectively under time and resource constraints
• Copywriting
• Software/Program Skills/Knowledge:
• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Sites and other applications
• CMS
• Digital analytics

Experience:

• Minimum of 3+ years combined marketing, advertising, and/or ecommerce marketing experience.
• Prior hotel/travel industry experience preferred

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!