Senior Media Executive, Consumer (Finance)

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

The Senior Media Executive should have a passion for consuming all forms of news media -whether it be print, broadcast or digital - and have a strong interest in storytelling and staying ahead of the latest trends. As a dedicated earned media specialist, they will work alongside integrated teams and our clients to help develop messaging, narratives and storylines that resonate with target audience through earned media. The ideal candidate has experience researching reporters, publications, and media opportunities and is motivated to develop and maintain media relationships that lead to meaningful coverage for our clients. The Senior Media Executive also has an understanding of AI tools/platforms and has explored leveraging tools to conduct research, aid in story development, monitor for trends, etc. They must have a constant curiosity about new story angles and be able to juggle multiple projects in a fast-paced, team-driven environment. As part of Edelman's global media network, the Senior Media Executive will have the opportunity to learn from some of the best in the business, receiving hands-on learning and guidance on growing a career in an everchanging media landscape.

Responsibilities:

• Demonstrate understanding and knowledge of media landscape and critically think about how news may influence client programming, perceptions, positioning, etc.
• Take the lead on developing key components of media relations plans and activations with limited edits; including strategy and press material development (pitch letters, media advisories, etc.)
• Effectively handle reactive and proactive media projects from beginning planning stages to pitch development/refinement, interview coordination, etc. and secure high-quality placements with accurate message-pull through
• Maintain current/build new relationships with media across a variety of outlets to further understand and anticipate the needs of key reporters
• Proactively develop and offer fresh story angles in absence of client news; flag important news/trends to team members and clients
• Have an understanding of AI tools and has explored how they can support earned media work, e.g., research and pitch development.
• Lead the research and preparation of media intel or audits and media lists for a variety of client announcements or new business proposals (i.e. consumer events, product launch, campaign milestone)
• Become well-versed in media tools such as MuckRack, Cision and Newswhip
• Oversee media monitoring reports and trackers; contextualize earned media results and show how they advance clients' goals
• Critically evaluate how current news cycle may influence client programming, perceptions and positioning, and work with earned media leads as needed to adjust course
• Proactively manage own time and meet weekly billability targets; demonstrate basic understanding of client budget parameters and ability to work within budget
• Coach and supervise junior employees; demonstrate supervisory ability, delegate tasks and ensure completion of those tasks on time and on budget
• Serve as a positive role model; effectively and consistently manage strengths and weaknesses of self and others; is consistently ambitious in setting and achieving goals
• Always takes feedback as a constructive learning opportunity and act upon it; enable others to thrive as part of agency life and adapt to others' styles to do so; ensure excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
• Share creative ideas; is purposeful in problem-solving; embrace diverse trends, skills & viewpoints
• Deliver substantial change for clients and the communities in which we operate; ensure new insights from self and others fuel innovation in agency approach and client work; use diversity of perspective to elevate client counsel, the agency and own career
• Ensure work and relationships are founded on open and honest communications; listen and ask the right questions during day-to-day work; uphold creative, ethical and legal standards
• Ensure that client counsel and agency action is always purposeful and challenging

Basic Qualifications:

• At least 3 years of experience of doing predominantly earned media work with proven interest in the field
• A bachelor's degree or equivalent work experience

Preferred Qualifications:

• Ability to draft strategic client-facing media deliverables and proposals, help manage multiple small or medium-sized projects simultaneously both as a team and autonomously, and perform well under pressure and manage competing priorities
• Solid grasp of all traditional and new public relations and media tools
• Demonstrate excellent storytelling skills; provide sound, level-appropriate media counsel
• Ability to research, write and edit a range of media communications (bios, conference reports, media alerts, pitch emails, post-project recap reports)

$60,000 - $80,000 a year

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An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.