VP product marketing (Marketing)

Job Summary

The Vice President, Product Marketing will spearhead the strategic direction and execution of all marketing activities related to the Medline brand product portfolio. This role is responsible for driving awareness, consideration, conversion, and loyalty for Medline products. The VP of Product Marketing will work closely with cross-functional teams including product management, sales and marketing to ensure strategies meet market demands and achieve business goals.

The ideal candidate thrives in matrixed organizations and has deep expertise in B2B, B2B2C and B2C product strategy to deliver business results.

Job Description

Product Marketing Strategy & Execution

• Understand key business issues and develop marketing plans for core product categories including: frontline care, surgical solutions, lab & diagnostics.

• Develop and implement marketing strategies to drive product awareness and growth.

• Establish clear and effective product positioning to differentiate offerings in the marketplace.

• Work closely with product teams, sales, and marketing to ensure appropriate prioritization and cohesive strategy execution across all marketing and communication materials.

• Oversee the organization and implementation of strategic initiatives to promote new product introductions.

• Equip the sales team with the necessary tools, training, and content to drive growth.

• Publish results of product impact to increase awareness.

Cross-Functional Collaboration

• Partner with 28 product divisions on strategic planning process to align on long term growth plans.

• Collaborate with marketing departments—including performance marketing, data, & analytics, brand strategy & creative services, sales & marketing training, and corporate communications—to deliver plans.

• Serve as a change leader in leading the organizational changes required to create and sustain product marketing capabilities in a frequent and proactive manner.

Data & Business Intelligence-Driven Marketing

• Work with executive leadership to shape business strategy using data, market and business intelligence-driven insights.

• Establish and define key performance indicators to measure the success of marketing initiatives.

• Use data to optimize product conversions and drive value with key partners.

• Obtain customer feedback, conduct market research, and competitive analysis to inform product positioning, messaging, and go-to-market strategies.

Drive Efficiencies & Scale Best Practice

• Evaluate and refine existing workflows to eliminate redundancies, reduce waste, and improve overall productivity.

• Develop and enforce standardized methods for completing tasks to ensure consistency and quality across the organization.

• Establish a culture of continuous improvement by regularly reviewing processes, gathering feedback, and making necessary adjustments.

• Build self-service resource center to accelerate marketing support for product divisions.

Team Development & Leadership

• Lead team alignment to support strategic goals.

• Develop high-performing marketing team that embodies agility, collaboration, and accountability.

• Cultivate a performance-oriented culture grounded in experimentation, learning, and continuous improvement.

• Demonstrate exceptional communication and stakeholder management skills.

• Successfully navigate ambiguity and thrive in fast-paced, high-growth environments.

• Work alongside product teams to foster talent growth and explore career advancement opportunities.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position:

$201,760.00 - $302,640.00 Annual

The actual salary will vary based on applicant's location, education, experience, skills, and abilities. This role is bonus and/or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold.

Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For a more comprehensive list of our benefits please click here. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.

We're dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.