Marketing Specialist (Full Time, Day shift) (Media)

Job Summary

Responsible for supporting marketing and communications efforts for the health system's clinical institutes (Brain, Cancer, Heart and Orthopedics). Works closely with and collaborates with the greater marketing and communications team to develop strategic goals and plans to support the growth of the institutes.

Job Specific Duties

• Provides coordination and support of marketing initiatives to support clinical departments including development of marketing plans for programs, services, and clinician onboarding, executing tactics and deliverables, and monitoring ROI. Serves as a department liaison with the clinical institutes. 
• Collaborates with marketing and communications team in the development of campaigns to support clinical services. Develops copy/content to support e-mail marketing, PR, corporate communications, and social media teams. 
• Assists with planning and execution of marketing activities (virtual and in-person) that support clinical enterprise marketing, including attending events during regular business hours and after hours/weekends to support clinical service lines. 
• Supports marketing and communications team in the creation and review of written content, updating website content, and conducting research on clinical topics for different audiences. 
• Makes recommendations on advertising spend decisions. 
• Contributes to the development of strategic marketing plans for the hospital's clinical services. Conducts research and data gathering when applicable.
• Maintains and researches industry trends and marketing best practices, including health and wellness trends. Provides organization with insights and reporting on industry trends and competitor insights. 
• Works collaboratively with advertising agencies of record and makes recommendations on campaign progress. Monitors and reports out on monthly ROI. 
• Develops flyers/brochures for clinical services ensuring branding is aligned with NCH graphic standards. Conducts detailed proofreading and ensures accuracy of all printed collateral materials. 
• Collaborates with clinical teams to identify and capture content for internal/external communications and patient testimonials. Adheres to HIPAA privacy practices follows all necessary approvals processes. 
• Supports marketing and communications team in maintaining and managing inventory of digital and print collateral pieces to support hospital wide clinical services. Supports with departmental proofing and editing. Places orders for such materials according to projected demand. 
• Works with clinical departments and vendors to select promotional items to support marketing activities. 
• Analyzes the annual cost for cross promotional initiatives and print materials and provides input on budgetary planning.

Minimum Job Requirements

• Bachelor's Degree in English, Journalism, Communications or relevant field 
• 3-5 years of experience in Marketing/Public Relations/Communications agency or in-house setting
• 3-5 years of experience writing AP style, and in production and creation of printed materials (brochures, newsletters, posters, banners, ads, etc.)

Knowledge, Skills, and Abilities

• Excellent written and verbal communications skills.
• Knowledge of digital and traditional marketing platforms.
• Understanding of healthcare and wellness marketplace.
• Possesses strong attention to details and able to follow established hospital policies and procedures.
• Works well under pressure of advertising and communications deadlines.
• Demonstrates resourcefulness in anticipating marketing/communications opportunities and executes campaigns through strategic planning.
• Strong self-starter with proven abilities with project management skills.
• Ability to make timely decisions and recommendations with clinical and non-clinical staff with minimal guidance.