Senior Manager Digital Marketing Technology and Operations (Hybrid) (Finance)

Position Overview:

We are seeking a dynamic and creative individual to join our growing Global Marketing Excellence (GME) team at Omnipod®. This individual enjoys working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be highly motivated, open-minded, and solution oriented. They should have the ability to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way.

The Senior Digital Marketing Technology and Operations Manager will oversee the seamless execution of digital projects and manage digital operations. This role is crucial in ensuring our website runs smoothly, efficiently, and aligns with our business goals. The ideal candidate will have a strong background in website management, strong understanding and experience with MarTech stacks, excellent organizational skills, and a keen eye for detail. A blend of strategic planning, project management, and technical expertise will ensure the successful delivery of digital initiatives.

Purpose

• Drive the voice of the business in the execution of digital initiatives, in partnerships across cross-functional areas of responsibility, to align website operations with overall business objectives
• Drive project acceleration and risk mitigation by providing guidance on proven practices and (when applicable) reusable components (sharable assets already identified or opportunities for developing such assets as part of the current work effort)
• Lead the global process to update the website
• Ensure that the content and experience is compliant and measurable by analytical systems
• Drives efficiency by bringing insights into cross-functional teams - sees the bigger picture, across all Technical Teams (ARTs)/Franchises/departments

Responsibilities

• Digital Operations
  
  • Provide strategic leadership and oversight of daily digital operations (websites, CRM), ensuring optimal performance, integration, and alignment with organizational goals
  • Implement, operationalize and optimize digital tools and platforms to enhance operational efficiency and drive business results
  • Work with GME Brand & Creative for digital assets
  • Ensure the security and integrity of omnipod.com website and associated tools such as website analytics, including data protection and compliance with relevant regulations
  • Analyze operational website data to identify areas for improvement and implement best practices within Omnipod.com
  • Lead the strategic support and governance of tracking, analytics, and reporting technologies such as Google Analytics, and PowerBI

• Website Content Standards and Management
  
  • Develop and maintain website health through codified best practices including usability, information architecture, search optimization and design
  • Implement and maintain quality assurance processes to ensure the website meets high standards of functionality, usability, and performance
  • Improve overall process efficiency by working with partners to spot areas of opportunity that could reduce the performance of the site and provide recommendations to reduce the need for re-work, allowing more creative to be implemented quickly
  • Execute conversion rate optimization and live site testing, collaborating with Digital Strategy lead, franchises and web user experience teams
  • Provide strategic guidance and governance for the technical direction of Omnipod.com, ensuring alignment with enterprise architecture, digital innovation goals, and long-term scalability

• Compliance and Accessibility
  
  • Proactively protect the integrity of Omnipod.com by working hand in hand with our regulatory and privacy teams to stay updated on legal requirements and industry standards
  • Partner with the digital marketing team, external agencies, and compliance stakeholders to ensure enterprise-wide adherence to cookie management and online tracking regulations, including HIPAA, GDPR, and other applicable data privacy frameworks
  • Ensure digital products meet accessibility standards and privacy regulations

• Project Management
  
  • Support digital projects, including website development, digital marketing campaigns, and software implementations
  • Work with Project and Program Managers across the organization to ensure project plans align to requirements
  • Coordinate with cross-functional teams to ensure projects are completed on time, within scope, and within budget
  • Monitor project progress, identifying potential risks and implement mitigation strategies
  • Communicate to stakeholders the project status, and provide regular updates

• Collaboration and Leadership
  
  • Lead and mentor a team of digital professionals focused on improving the digital marketing technology stack to drive business growth
  • Foster a collaborative and innovative work environment
  • Provide training and development opportunities to team members, including helping break down complex issues in a way that enables broad understanding across technical and non-technical teams

• Innovation and Trends
  
  • Keep abreast of the latest digital trends and technologies
  • Propose innovative solutions to improve digital experiences
  • Strike a balance between fostering innovation and maintaining stable, reliable digital platforms

Key Decision Rights

• Responsible for technical opportunities, performance measurement, and testing for Omnipod.com

Required Leadership/Interpersonal Skills & Behaviors

• Ability to manage complex and cross-functional projects concurrently and get stakeholder buy-in
• Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences
• Support cross-functional relationships in a matrixed organization

Required Skills and Competencies

• Proven experience in website operations management or a similar role
• Strong understanding of digital marketing, web development, and digital tools
• Strategic thinking capabilities with a forward-looking perspective
• Excellent project management and organizational abilities
• Proficiency in project management software (e.g., Basecamp, Confluence, Jira) and Agile project management methodologies
• Strong leadership and team management skills
• In-depth knowledge of web technologies, CMS platforms, and best practices
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Experience with website performance testing tools and techniques
• Understanding of web security principles and practices

Education and Experience

Minimum Qualifications

• Bachelor's Degree (Preferred field of study: Business, Information Technology, Marketing, or related field)
• 10+ years experience in digital project management and operations

Preferred

• Experience in Medical Device, Pharmaceutical or Healthcare industry

Additional Information

• Travel is estimated at 10% but will flex depending on business needs; international travel is possible
• Flexibility to take morning and evening calls to align with international business hours as needed

NOTE: This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office at least three (3) days per week. #LI-Hybrid

Additional Information:
The US base salary range for this full-time position is $107,850.00 - $161,775.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

( Know Your Rights )