Digital Marketing Specialist - SEO & SEM (Information Technology)
We have been in business for over 110 years, and we are proud to be a subsidiary of Berkshire Hathaway. Ben Bridge Jeweler has thirty-four stores, across the United States. We are committed to serving our customers with quality experience and jewelry that will be treasured for generations. Jewelry is more than just an adornment. It is a means of expression, love, personality, and history. Its meaning only grows with time. We do not sell to a customer just once; we want to be their jeweler for life!
Ben Bridge Jeweler's Corporate office in Seattle is looking to hire a Digital Marketing Specialist – SEO & SEM to join the eCommerce Team.
Position Overview:
We are seeking a talented and experienced Digital Marketing Specialist to join our eCommerce team. The ideal candidate will be passionate about digital marketing, with a strong understanding of SEO and SEM best practices. In this role, you will be responsible for planning, executing, reporting, and optimizing SEO and SEM campaigns to drive targeted traffic, increase conversions, and improve overall online visibility.
Responsibilities:
- Performance Analysis: Monitor traffic performance using analytics tools like Google Analytics, PowerBI, Clarity, and SEMrush and provide regular reports with insights and recommendations for site improvement.
- On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine rankings and user experience.
- Off-Page Optimization: Develop strategies to audit and build high-quality backlinks and improve the website's authority and credibility.
- Keyword Research: Identify relevant keywords for SEO and SEM campaigns based on business objectives and target audience.
- Content Strategy: Collaborate with content creators to produce high-quality, SEO-friendly content that aligns with keyword and audience targeting.
- Technical SEO: Ensure website structure and coding adhere to best practices for search engine crawlability and indexing.
- SEM Partner Management: Work with SEM media partner on media campaigns that drive targeted traffic and achieve campaign goals.
- WCAG 2.1 Compliance: Keeping abreast of the latest accessibility trends, guidelines, and regulations to ensure ongoing compliance with WCAG 2.1 standards.
- Stay Updated: Stay up to date on industry trends, algorithm updates, and best practices in SEO and SEM to continuously improve campaign effectiveness.
Skills:
- Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
- Technical Proficiency: Understanding of HTML, CSS, and JavaScript for technical SEO, as well as proficiency in using SEO and SEM tools like Google Analytics, Google Ads, SEMrush, Moz, etc.
- Content Marketing: Knowledge of content marketing principles and the ability to collaborate with content creators to produce SEO-friendly content.
- Communication Skills: Effective communication skills to collaborate with team members, clients, and external stakeholders.
- Problem-Solving Skills: Ability to troubleshoot issues and find solutions to challenges that arise during campaign management.
- Organizational Skills: Strong organizational skills to manage multiple campaigns, deadlines, and priorities effectively.
- Adaptability: Willingness to adapt to changes in search engine algorithms, industry trends, and client needs.
- Creativity: Ability to think creatively to develop innovative strategies and ad campaigns that stand out in a competitive landscape.
- Attention to Detail: Precision in keyword selection, ad copywriting, and campaign optimization to maximize results and ROI.
- Project Coordination: Basic project management skills to plan, execute, and monitor SEO and SEM campaigns effectively.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2 years of experience in digital marketing, with a focus on SEO and SEM.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in using SEO and SEM tools such as Google Analytics, Google Ads, SEMrush, Moz, etc.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and strategies.
- Proven track record of managing successful SEO and SEM campaigns that drive targeted traffic and achieve business goals.
- Creative thinker with a passion for problem-solving and continuous improvement.
- Highly organized with the ability to manage multiple projects, deadlines, and priorities simultaneously.
- Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders.
Working Standards:
- This is a hybrid position with 3 days required in office, or on assigned days
- Overtime may be required occasionally
Range: $33.00 - $38.00 per hour
Fluctuations in the job market may necessitate adjustments to pay ranges. Final pay determinations will depend on various factors, including, but not limited to experience levels, knowledge, skills, and abilities.
This position offers benefits that include employee merchandise discounts, paid training, Employee Assistance Program and paid time off, such as: vacation, sick, holidays, bereavement and jury duty. Our benefits program includes: medical, dental and vision insurance, flexible savings accounts, company paid life insurance, STD and LTD as well as voluntary programs such as pet insurance and supplemental life insurance. Additionally, Ben Bridge Jeweler offers a 401(k) plan with a company match. We offer reduced ORCA rate pass and reasonable parking rates.
Ben Bridge Jeweler is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
